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The Embra Rubric

Identify High Potential Emerging Brands Early in their Lifecycle using our Machine Learning Backed  Platform.

Make data your UNFAIR advantage.

 

How we Do it

The Rubric

A Machine Learning Based Data Planform to Rate, Score and identify high Potential Brands Early in their Business Lifecycle. 

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28 Data sources; Billions of Data Points

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1 Neural Network

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Causation NOT Correlation

Consumer Appeal

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Baseline Drift

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Organic Propencity

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Intervention Value Add

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First

Consumer Appeal

Psychological mechanisms that can be invoked by Startups to mitigate problems of information asymmetry via signaling to bolster consumers’ purchase intention under the influence of trust.
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Inputs that Drive Customer Decision Making

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Outputs that Accelerate Brands Strength

Second

Growth Propensity

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THIRD

Invertention Value Add

Psychological mechanisms that can be invoked by Startups to mitigate problems of information asymmetry via signaling to bolster consumers’ purchase intention under the influence of trust.
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Inputs that Drive Decision Making

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Outputs that Accelerate Brands Strength

FOURTH

Baseline Drift

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Unfair Advantage

= DATA

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Contionuous, Agile and Indefinate Learning [CAIL] 

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Emerging High Value Brands are early in their business Lifecycle. Typically, bootstrapped or Angel Funded.

And they are Ready to take off. With the right Resources these Startups can become the next superstar Brand in their Category.

The Model

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38 Data Sources

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Millions of Data Points

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1 Neural Network

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Deep Learning Models

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1 Baseline Engine

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1 Rating Score

VC’s, PE’s, Angels, Amazon Aggregators, Accelerators, Incubators

Investors are using the Rubric to Manage and Optimize their Lead Pipelines. The Rubric add an intelligence layer to your Brand Valuation Methodology.

Startups and Founders

Build Investable brands.

Startups and Emerging Brands are using our services to optimize their Go-To-Market strategies, and Build Global Brands

Tell me more about the Rubric

Give us a shout. We are eager to connect with our partners. We love to connect!

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Contact

info@diviai.com

(235) 462-1351

1234 Divi St. #1000
San Francisco, CA 94220