Rating Consumer Brands

Identify High-Potential Brands Early in thier Business Lifecycle

AI

Use Data

Not Guesswork

The Embra Consumer Brand Rating Platform – The Rubric – is a Machine Learning-backed Rating Engine to Score, Rate, and Identify High Potential Consumer Brands early in their Lifecycle. We are indexing High-Value Emerging Brands from across the globe. Join our community and get access to these emerging global brands

N

Rate, Score & Prioritize Lead Pipeline. Prioritization

N

High Value Emerging Brands. Lead Generation

N

Lead and Pipeline Management

N

Early Stage Emerging Brands. Valuation.

Solutions

What we do

Orientation

2 Days

Introduction to our Core Network of People and Resources.
2 Days Sprint to create a Joint Business Plan and Marketing Plan

Bootcamp

2 Weeks;40 Hours

Introduction to our Core Network of People and Resources.
2 Days Sprint to create a Joint Business Plan and Marketing Plan

Solutions

What we do

Brand Rating

Identify and Prioritize High Potential Leads. The Embra Scoring Engine, Rates Brands based on their Potential. A Deep Learning Model to Identify Emerging Brands based on Forward Looking Metrics.

Lead Sourcing + Deal Flow

Engage with High Potential Brands Directly. Get Warm Introduction to Emerging Global Brands;

Our communities:

  • Embra 89
  • Embra Blue Book

Pipeline Management

Build a Frictionless Application Process for brands who want to reach you.

Automate your pipeline management.
White label Application forms, pipeline management analytics.

brand valuation

Traditional valuation methodology don’t work for Emerging brands.  We look at a Brand’s Growth Propensity, Customer Appeal Scores and Intervention Scores to value a Brands Potential.

Brand Monitoring

Watchlist’ targeted Brands.  Allocate resources towards high-reward, high-conversion deals (Movers) while simultaneously having a line of sight on negative trends, low-reward deals (Shakers).

Community- Journey'89

Engage with our community of emerging brands from across the globe. Connect with other Investors, VC, Angels and thought leaders who are active in the DTC domain.

Connect the Dots

DTC Brands are everywhere. But how do you identify true High Potential?

We use Data, Machine Learning, and a Deep Neural Network to create forward-looking models and metrics, understand and benchmark Customer Appeal, Growth Propensity, and Marginality Value of Capital, to output an Independent Rating for Early-Stage Consumer Brands

What is High Potential?

Founders who are building Best-in-Class Products, Global Brands and an engaged  Customer Community. These brands are just getting started but have the ingredients to become the next superstar brand of tomorrow. 

 High Potential = High Value Emerging Brand  

What is Early-Stage?

Founders who are just getting Started.

Bootstrapped, Self Funded, Pre-Seed, Seed funded Startups. Anyone who has not raised Institutional Capital. Although we have do work with Growth Stage Startups, our vision is to help Early Stage Startups and Founder. That is what we focus on.  

How We Do It ? 

We Solve for 3 Outcomes

Customer Appeal

Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every

Organic Propencity

Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every

Intervention Value Add

Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every

VC’s, PE’s, Angels, Amazon Aggregators, Accelerators, Incubators

Are using the Rubric to Manage and Optimize their Lead Pipelines. The Rubric add an Intelligence Layer to your Brand Valuation Methodology. Find the next Superstar Brand from across the Globe.

Startups and Founders

Build Investable brands.

Startups and Emerging Brands are using our services to optimize their Go-To-Market strategies, and Build Global Brands. 

Get your Brand Rated, engage with our Investors Community and find Smart Capital. 

Hive Intelligence

The Power of Data and People

Smart Data … Causation not Correlation

Smart People = Experience & Expertise

Global View

Make Data Your Unfair Advantage.
Indexing Consumer Data across Platforms, Marketplaces & Sources.
A Deep Learning Neural Network stitching this data to generate outputs.
The Rubric leveraging these outputs to Rate consumer Brands

Contact

Hello@embralabs.com

(235) 462-1351

Seattle, WA 98001